Twiga, one of Kenya’s leading agri-tech and supply chain companies, has announced the acquisition of three fast-moving consumer goods (FMCG) distribution firms as part of a strategic move to expand its national footprint. The acquisition marks a significant milestone in the company’s journey to revolutionize last-mile delivery and streamline the supply of essential goods across the country.
Strategic Acquisitions to Drive Market Penetration
The acquisition, whose financial details remain undisclosed, involves three key players in the FMCG distribution space operating in Nairobi, Mombasa, and Kisumu. With this move, Twiga Foods aims to solidify its presence in major urban centers while also expanding into previously underserved rural and peri-urban markets.
Twiga’s CEO and co-founder, Peter Njonjo, described the acquisition as “a natural next step” in the company’s mission to bridge gaps in Kenya’s food and goods distribution landscape. “We are not just acquiring companies; we are absorbing decades of local expertise, networks, and logistical infrastructure. This positions us to scale more efficiently and serve Kenyan retailers better,” Njonjo said.
Enhancing Last-Mile Delivery and Retail Efficiency
The move will see Twiga integrate the newly acquired firms into its existing logistics and technology infrastructure. These acquisitions are expected to significantly improve the efficiency of last-mile delivery services, allowing Twiga to cut costs, reduce delivery times, and meet rising demand among informal retailers and vendors.
Twiga’s digital ordering platform, which has gained traction for its ease of use and reliable delivery, will now be leveraged by the acquired distribution networks to enhance product availability and ensure faster turnaround times.
According to industry analysts, this vertical integration could reshape Kenya’s FMCG supply chain, positioning Twiga as a market leader in both fresh produce and packaged consumer goods distribution.
Boosting Employment and Economic Growth
Beyond logistics and retail, the acquisitions are expected to generate hundreds of new employment opportunities in warehouse management, transport, customer service, and technology. Twiga has committed to retaining a majority of the existing workforce from the acquired firms, while also investing in training and upskilling programs to align with its tech-driven model.
“This isn’t just growth for Twiga—it’s growth for the industry,” said Cynthia Wanjiru, a supply chain analyst based in Nairobi. “When a company of Twiga’s scale strengthens its distribution channels, it sets new standards that could uplift the entire sector.”
A Broader Vision: Pan-African Expansion in Sight
Twiga’s recent acquisition is part of a broader plan to deepen its impact in Kenya and eventually expand across the African continent. With successful fundraising rounds and backing from global investors including Goldman Sachs and IFC, the company has the capital and credibility to pursue aggressive growth.
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The company has already piloted operations in Uganda and Nigeria, and with a more robust distribution framework, it’s well-positioned to replicate its success in similar markets.
What This Means for Kenya’s Retail Ecosystem
For thousands of small-scale retailers across Kenya, this move could be a game-changer. Traditionally, many of these vendors have had to contend with unreliable supply chains, inflated prices, and logistical headaches. By offering a centralized, tech-powered solution, Twiga empowers shop owners to restock more affordably and predictably.
Moreover, Twiga’s data-driven approach allows it to analyze demand patterns and optimize stock levels, reducing waste and improving product availability. This directly benefits consumers who, in turn, get access to quality goods at lower prices.
Conclusion: A New Chapter for Twiga and Kenyan Commerce
With this acquisition, Twiga Foods is sending a clear message: it’s not just a fresh produce delivery company anymore. It’s a full-fledged supply chain powerhouse poised to redefine how goods move across Kenya. The acquisition of the three FMCG distributors positions the company at the intersection of technology, logistics, and commerce—ushering in a new era of efficiency and growth.
As Twiga Foods continues to expand and innovate, all eyes will be on how this ambitious strategy unfolds—and how it shapes the future of commerce not just in Kenya, but across Africa.
